1. Branded Search Ads

Show “company-branded” Google Ads when customers are searching for your business.

You probably already rank organically when someone is searching for your company. However, many HVAC companies have similar names, and if your competitors are savvy, it is possible that they are already bidding on your brand name. Bidding on branded terms helps you dominate your search engine results page and allows you to craft a message to reflect current promotions and entice visits to your site.

Recommended spend: $300-750/month

2. Branded Remarketing / Digital Billboards

Google’s Display Network

Effective online advertising that allows your company to target ads to customers who have previously visited your website.

These ads will appear in traditional advertising spaces as your customers browse websites on Google’s Content Network. Now you can engage with website visitors and offer highly relevant ads to make sure your brand is top of mind when they’re ready to buy. This is also a great way to remind customers about your current incentives and promotions.

Recommended spend: $200-750/month

Take a look at our curated list of banner ads we've developed for this program.

See Gold Plan Ad Samples →

3. Highlight the number of years you have
been in business

Google’s Display Network

Provide assurance to potential prospects by highlighting the years of expertise you have.

Many HVAC/Plumbing businesses have been pillars of their community for years, if not decades. Share this achievement with homeowners who visit your website. Easily promote your experience, longevity and commitment to your community with our Gold plan

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

4. Let Customers Know You’re Open for Business

Google’s Display Network

Your business is an essential service, let SearchKings promote your operating hours and emergency services.

The world has certainly changed, but the one constant is the need for essential contractors to help assist homeowners in their time of need. Do you offer 24/7 Service, emergency calls on the weekend, or maybe you want to educate clients how you are following all recommended safety guidelines for your staff ? Craft a unique and specific message for homeowners in your city, town or county with our Gold Plan advertising.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

5. Sell More Service / Maintenance Plans

Google’s Display Network

Sell more service plans with custom, targeted ads.

Leverage your remarketing audience to sell more service or maintenance plans to your existing customer base. Generate recurring revenue and retain more customers.

Recommended spend: $200-$750/month

Take a look at our curated list of banner ads we've developed for this program.

See Gold Plan Ad Samples →

6. Sell More Financing Plans

Google’s Display Network

Lead with a low monthly payment to win more jobs.

Sell more HVAC systems by educating customers about your financing options. Let your customers know that you offer monthly payments, competitive interest rates, and flexible terms.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

7. Hire More HVAC Technicians

Google Ads and Google’s Display Network

Get found when techs are looking for work.

Looking for techs? We can help! 79% of job hunters will start their search online. We will make sure they find you! We will also use custom banner ads to show “we are hiring” ads to people who are interested in your business.

Recommended spend: $500-1000/month

Take a look at our curated list of banner ads we've developed for this program.

See Gold Plan Ad Samples →

8. Sell Indoor Air Quality Products

Google’s Display Network

Educate customers to find the most effective indoor air quality solutions.

A person can spend 90% of a day indoors which is especially true during the hot and cold seasons. Help educate customers on why your indoor air quality products are the most effective and certified solutions in the market.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

9. Boast About Your High Review Rating

Google’s Display Network

Advertise your brand and highlight your success.

Share your Google review ratings and numbers with potential customers. Now more than ever, it is essential for businesses to showcase their Google reviews and boost credibility online. You work hard for your clients, let us promote that success online with our custom review ads for your business.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

10. Proudly Share Your BBB Rating

Google’s Display Network

Display the industry recognized BBB rating to attract potential prospects.

BBB Accreditation is an honor – and not every business is eligible. All BBB Accredited Businesses have agreed to live up to certain standards for trust, and a comprehensive set of best practices for how businesses should treat the public in a fair and honest manner. Share your success with prospective clients, and show your BBB Badge online with SearchKings display advertising solutions.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

11. Promote The Benefits of Remote Diagnostic

Google’s Display Network

Create an opportunity to discuss the latest diagnostics technology to help better service customers.

On the Go, in the Know, and in Control. Whether your clients are purchasing their first smart home system, or searching for better smart home management options, let them know that your technicians and HVAC equipment are smart home ready.

Recommended spend: $200-$750/month

See Gold Plan Ad Samples →

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Gold plan

High Impact Digital Advertising Options

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