Frequently Asked Questions

Partnership, Pricing, & Terms

  • No, we operate without long-term contracts. If you ever decide to leave, you simply need to provide us with at least three (3) days’ written notice to terminate your agreement. Please note that any management fees prepaid for the current billing cycle are non-refundable.

  • We separate your costs to ensure complete financial transparency. Your ad spend is billed directly to your credit card by the platform (such as Google or Microsoft). Separately, we charge a predictable, flat management fee for our services, billed in advance of your billing cycle.

  • We accept both credit cards and ACH payments. While ad spend paid directly to platforms has no added fees, our management fee incurs a 2.0% convenience fee if paid by credit card. You can easily avoid this fee entirely by paying via ACH (please note that ACH payment terms may vary slightly in certain regions, such as California, New York, or Quebec).

  • No. We offer flexible budgeting. You maintain direct control over your ad spend and can scale your budget up or down depending on your current capacity, seasonality, or business needs. You simply need to let us know that you’d like to amend your budget.

  • While we utilize highly advanced, award-winning AI tools and proven strategies to aggressively improve your results, we do not legally guarantee specific increases in revenue, profit, or business opportunities. Additionally, as with any technology-driven service, we do not guarantee completely uninterrupted or error-free service, as platform downtime or routine maintenance occasionally occur.

Onboarding & Account Management

  • We anticipate approximately one to three hours of your time. Because our team has the necessary expertise, we handle the strategy, research, and technical setup. We respect your time and will not burden you with extensive homework to get your campaigns off the ground.

  • The complete onboarding process generally takes two to four weeks. Once your campaigns are live, you can expect to see results immediately, with real-time reporting available from day one. Optimization of the campaigns is an ongoing process, so we anticipate high volatility in performance over the initial 90 days while we teach Google or Microsoft the types of leads we are looking to generate.

  • You will be paired with a dedicated account manager who understands your business goals. We are an independent contractor and do not outsource our core management; our in-house team of certified professionals handles the optimization and strategy directly.

  • We want you to stay because of our results, not because of a legal contract. We take pride in being a no-contract agency, giving you the freedom to leave at any time if we aren't meeting your expectations.

    From day one, read-only access to your Google and Microsoft Ads accounts is available upon request. You always have full visibility into your data.

    Full account ownership is available after six months of active service. We do not charge an upfront fee for account builds; instead, our team invests significant time into professionally structuring your accounts at no initial cost to you.

    The six-month period allows us to recoup our investment. Since we don't use long-term contracts, this timeframe ensures we can cover the hours invested in your foundation while keeping your startup costs at zero.

    If you choose to leave before the 6-month mark but wish to take the account we built with you, we offer a pro-rated buy-out option. This allows you to settle the remaining balance of the initial 6-month build period.

  • You have 24/7 access to the SearchKings App. Through the app or our web dashboard, you can monitor your campaign performance and if you’re subscribed, view your Call Intelligence™ data, read call summaries, and evaluate call handling in real-time. If you’re not already familiar with Call Intelligence™, we have some FAQs on this service below or head over to our Call Intelligence™ page to learn more.

  • We pride ourselves on accessibility. Your account manager and our team of digital marketing experts are available to answer questions, explain reporting, or offer strategic advice whenever you need it. You can easily reach us by phone toll-free at 1 (888) 335-4647 from 9 am to 5 pm EST or by email at support@searchkings.com.

Lead Quality & Call Intelligence™

  • We define a high-quality lead by asking one simple question: Is this caller a real revenue opportunity based on the services you provide? We do not count spam, wrong numbers, or out-of-scope solicitations as successful leads.

  • Call Intelligence™ is our proprietary software that scores and summarizes your phone calls. It feeds real-time data back into Google’s bidding system to train the algorithm on what a successful lead looks like for your specific business. This helps optimize your ad spend toward callers who are most likely to convert.

  • Yes. If a high-quality prospect calls but an appointment is not scheduled, our Call Intelligence™ system can send you an immediate notification. This allows you or your staff to follow up quickly and capture revenue that might otherwise be lost.

Services & Platforms

  • We primarily manage search and display campaigns on Google Ads and Microsoft Advertising (Bing). We also manage Google Local Services Ads, Connected TV (SKTV), and specialized advertising for eCommerce businesses.

  • Yes. We guide our clients through the verification process to earn the Google Verified badge. Once you’ve earned your badge, we actively manage ongoing lead generation to maximize your visibility at the very top of local search results.

  • Connected TV allows you to run high-quality TV commercials on streaming platforms that your customers watch on their televisions. It is an excellent service for businesses looking to build local brand awareness and stay top-of-mind in their specific service areas and ZIP/postal codes.

  • Yes. In addition to advertising, we offer comprehensive Web Services, including website design, hosting, and ongoing maintenance. A strong, fast, and secure website designed for lead conversion is critical to converting the traffic we generate from your ads.

Credibility & Client Success

  • Since 2009, we have built partnerships based on transparency and measurable results. We currently manage campaigns for over 5,000 clients, maintain over 1,900 five-star reviews, and hold the highest partnership tiers with major networks, including Google Premier Partner (since 2012) and Microsoft Elite Partner.

  • Yes, SearchKings was announced as the first-ever recipient of the 2025 Google Ads AI Excellence Award. As highlighted in this press release, we were recognized for our groundbreaking use of proprietary AI—specifically our Call Intelligence™ technology—to solve a real-world business problem: improving the quality of sales leads. For our clients, this award is third-party validation that we aren’t just generating clicks; we actively utilize award-winning AI to train Google to find callers who actually turn into revenue.

    In 2026, SearchKings won the Google Ads Creative Impact award for SKTV, a connected TV solution that allows advertisers with budgets of all sizes to maximize the impact of their data and extend their reach to top streaming platforms alongside national advertisers—all without the substantial price tag. This latest award underscores SearchKings’ dedication to leveraging AI for practical, high-impact solutions that empower SMBs in the competitive digital advertising landscape. Read more about the impact SKTV had on real businesses in the press release or Google’s case study.

  • Yes. In addition to our Google recognition, we are a Microsoft Elite Partner and the winner of the 2025 Microsoft AI Innovation Award, recognizing our ability to leverage cutting-edge technology to drive superior business outcomes.

  • While we work with a wide range of small and mid-sized businesses, we have deep, specialized expertise in home and professional services, as well as managing complex campaigns for multi-location businesses and franchise networks.

  • We are incredibly proud of the relationships we build with our clients, and we don’t hide our track record. We currently have over 1,900 five-star reviews on Google from actual business owners. You can read them on our Google Business Profile or view client video testimonials and case studies on our website.

  • More than likely, yes. We manage campaigns for over 5,000 customers across a wide variety of industries. Whether you are a local independent shop or a national multi-location brand, we have proven case studies and testimonials from business owners who look like you.

  • If you read through our client testimonials, three common themes stand out:

    • Transparency: Our clients love that we provide clear, in-depth reporting that actually quantifies their return on investment.
    • Quality over Quantity: Clients consistently note that our Call Intelligence™ technology has increased their actual revenue, not just their click-through rates.
    • Human Connection: We are digital experts, but we prioritize human relationships. Our clients frequently highlight the personal attention, proactive advice, and quick communication they receive from their dedicated Account Managers.

We simplify lead generation so you can focus on growing your business. Our internet marketing experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don't hesitate to contact us or give us a call.

You are under no obligation to make a purchase and we keep your personal information private and confidential. View our privacy policy.

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Recognized by the Best
  • Google <br>Premier Partner Badge

    Google
    Premier Partner

    Google Certified Employees
    with Google Ads Expertise.

  • Google Ads<br> Impact Award Badge

    Google Ads
    Impact Award

    Innovative use of AI to
    achieve marketing results.

  • 2025 Google Canada <br>AI Top Honours Badge

    2025 Google Canada
    AI Top Honours

    #1 AI Impact Award for using
    AI to Billion dollar results.

  • Microsoft <br>Elite Partner Badge

    Microsoft
    Elite Partner

    Microsoft Advertising
    certified partner.

  • Microsoft AI <br>Innovation Award Badge

    Microsoft AI
    Innovation Award

    Customer and partner
    innovation and transformation.

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