The issue

Trane Technologies (NYSE: TT), an industrial manufacturer of heating, ventilation, and air conditioning (HVAC) products, wanted to increase market share across dealer networks and North America.

The goals

Although that had a online presence for generic industry terms and keywords, they needed to own the buying funnel, add micro-conversion tracking, and build a stronger display and remarketing presence for their brand.

Build Market Presence

By driving brand awareness and supporting internal and dealer marketing

Calculate & Improve ROI

To optimize performance for each region and identify most profitable opportunities

Customer Demand Insights

To guide regional supply logistics and create efficiency in marketing channels

The approach

Convert Long Term Customers

Through on-site marketing and customer service training sessions, we helped territory managers, product distributors, and local dealers develop.

Cost-Effective Hiring Campaigns

Solved local dealer pain points such as hiring deficiencies targetting local job-seekers.

Built Brand Awareness

In each region by being first-to market with GLS and Google Business Profile to create trust signals for potential customers.

Google Shopping Campaigns

To support minimal lead-generation costs for highly-competitive and lucrative installation-based searches.

Applied Call Intelligence

A proprietary SearchKings software, to campaigns to identify and optimize for the leads with the most potential for legitimate revenue.

The results

Streamlined & Guided Marketing Support

To gain programmatic efficiencies

YoY Growth

Achieved improved market share in each region

Increased Operational Efficiency

To turn potentially lost opportunities into sales

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