The franchisor was looking to provide a complete online marketing solution for 25 franchisees across Ontario.
- Establish a dominant position on Google for all “water damage restoration” related keywords searches
- Generate a large volume of leads while maintaining a positive ROI in each local market
- Scalability to facilitate rapid growth
- Created "click-to-call" ads for high-urgency keywords
- Created a conversion-optimized mobile site for all franchisees
Created a fully scalable website solution that maintained brand standards across the network with localized subdomains for each franchisee.
Optimize for ROI
- Segmented traffic to customize bidding solutions for different services
- Split test ad copy to isolate top performing ad copy
- Provided the power to activate new franchisees with speed and attention to detail
- Created custom marketing campaigns for each Franchisee
A 23% mobile conversion rate was achieved.
After 60 days of optimization, the conversion rate exceeded the customer's expectations by 40%. The Franchisor gained the confidence to have a limitless budget for their Google Ads campaign.
They always see their ads online, and we are very pleased with the results!