The franchisor was looking to provide a complete online marketing solution for 25 franchisees across Ontario.
- Establish a dominant position on Google for all “water damage restoration” related keywords searches
- Generate a large volume of leads while maintaining a positive ROI in each local market
- Scalability to facilitate rapid growth
A 23% mobile conversion rate was achieved.
After 60 days of optimization, the conversion rate exceeded the customer's expectations by 40%. The Franchisor gained the confidence to have a limitless budget for their Google AdWords campaign.