250% increase in gross
sales in 3 months
Education
Startup
Services Used:
The issue
Ontario Virtual School (OVS), an online school offering Ontario Secondary School Diploma high school online courses, was looking for a strategy to increase overall eCommerce sales and capitalize on market share while maintaining a positive ROI.
The goals
Although OVS had a solid online presence for generic industry terms and keywords, they needed to own the buying funnel, add micro-conversion tracking, and build a stronger display and remarketing presence for their brand.
Increase Market Share
For course-specific searches
Maintain ROAS
Return on ad spend, above 5:1
Build Presence
Improve brand awareness
The approach
Campaign Segmentation
Segmenting campaigns by search intent allowed for budget efficiencies based on conversion rates and potential ROAS.
Bid Strategies
Using various bid strategies allowed for a gradual increase in budget while maintaining efficiency.
Ad Extensions
Due to the volume of courses, including Ad Extensions was essential to educate users and ultimately increase conversion rates.
Conversion Tracking
Tracked eCommerce, calls, forms, and chat to effectively optimize campaigns based on where they were in the buying funnel.
Reporting
SearchKings created a custom reporting dashboard to provide clear line of sight into campaign performance.
The results
+250% Gross Sales
Achieved within the first 3 months of launch
Improved ROAS
7:1 return on ad spend
39,000+
Remarketing audience list growth
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