Mister Transmission is Canada's most trusted and most recognized brand for transmission service and transmission repairs; constantly keeping up with the latest technology in order to offer customers premium service. They have a specialized model, focusing solely on transmissions and offer nationwide warranties giving customers the confidence to travel across Canada.
The Issue
The Goals
The Approach
1
Lead Tracking
In order to calculate ROI, the franchisee needed to track all leads attributed to Google Advertising.
- Set up phone call tracking and email lead tracking and linked both directly to Google Analytics and Google Ads
- Provided customer with access to all Analytics dashboards so that they could attribute revenue to leads and accurately measure their ROI
2
Mobile Opportunity
For Auto Repair related inquiries, mobile search has now surpassed traditional desktop/laptop traffic.
- Designed a responsive mobile-friendly microsite with convenient touch screen navigation and hot buttons for quick contact
- Optimized mobile bid adjustments to ensure that Mister Transmission Red Deer would always be found when users were searching from mobile devices
3
Banner Ad Creative
Featuring banner ads in the Google Display Network is now more important than ever for national brands.
- Designed a custom set of Display banners with local franchise information
- Delivered banners ads specifically to customers who are deciding between service providers
- Used Search Companion Advertising to show banner ads to users based on the intent of their search queries
The Results
Cost per Lead
Ranges Between
$15-$27
Each
Month
Month
Monthly Leads
Generated
30-40
Monthly Budget
$750
Leads
Generated
75%
Come From
Mobile Devices
Mobile Devices
Mobile Leads
Conversion Rate
26.15%
Industry Average
8%
Google Joint Case Study Download PDF
