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Gay Lea

The Challenge

One of Canada’s largest dairy product co-ops, Gay Lea Foods was looking to promote the relaunch of their Nothing But Cheese protein food with both social engagement & increased sales, while also a/b testing their messaging.

Gay Lea Challenge

The Strategy

Aggressively targeting consumer profiles & audience segments most likely to be in the market for a protein-rich snack (outdoor enthusiasts, athletes, travellers, etc.).

Using a combination of non-skippable ads for top-of-funnel branding & a/b testing, in-stream & Video Action campaigns to drive traffic to their social media profiles, grocery-store & e-commerce partners, & high-value website placements, Gay Lea saw growth in both their social following & sales.

Gay Lea Strategy

The Results

A 17.6% increase in channel (Amazon) sales over the yearly average. Their social media saw a 16% increase in Instagram followers & a 19% increase in profile visits, as well as a 100% increase in website taps & a 67% increase in email button taps.

Gay Lea Results