The Challenge
With a high-profile, well-known athlete as their spokesperson, Beloman was looking to leverage their TV-quality YouTube commercials to get in front of the broadest audience possible.
The Strategy
In-stream ads targeting viewers on smart/connected TVs, with a run-of-network strategy that ensured the widest possible branding and distribution of impressions.
The Results
Averaging more than 25,000 views and about 40,000 impressions per month, Beloman is reaching new and unique viewers in living rooms and connected TVs across the St. Louis area. With view rates exceeding 55%, the Beloman brand is showcasing high-quality, highly relevant YouTube videos and reaching more people in their markets than ever before.
