3-year path to 30% annual growth
Growth
HVAC
The issue
Affordable Comfort is an HVAC dealer offering home services in a small market north of Toronto, Canada (population: 150,000). With limited demand and competition from large enterprises in the area, the owner needed a scalable lead generation strategy to accelerate the company’s sales growth.
The goals
Increase sales growth to boost net profitability.
Improve booking rates on incoming phone calls.
Lower the average cost per lead.
The approach
- Developed targeted lead-generation ads that directed users to relevant information based on search queries.
- Launched an e-commerce site to showcase HVAC systems through shopping ads.
- Activated Call Intelligence to track the value of each incoming call and used this data to improve ad performance and optimize budget allocation across platforms.
- Set up alerts to flag lost booking opportunities for immediate follow-up.
The results
30% year-over-year sales growth
20% improvement in booking rates
118% increase in leads per week from 2023 to 2024
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