Mister Transmission

Case Study

Mister Transmission is Canada's most trusted and most recognized brand for transmission service and transmission repairs; constantly keeping up with the latest technology in order to offer customers premium service. They have a specialized model, focusing solely on transmissions and offer nationwide warranties giving customers the confidence to travel across Canada.

The Issue

The franchisee in Red Deer, Alberta had used Google Marketing in the past but never saw the type of results he was looking for. He realized that potential customers were searching online for his services and knew that he needed to be there. He wanted to be able to quantify Google Advertising leads and accurately measure the success of the program.

The Goals

  • Generate high-quality leads from customers looking for service
  • Attract customers from their local area
  • Profit from Google Marketing

The Approach

1
Lead Tracking

In order to calculate ROI, the franchisee needed to track all leads attributed to Google Advertising.

  • Set up phone call tracking and email lead tracking and linked both directly to Google Analytics and Google AdWords
  • Provided customer with access to all Analytics dashboards so that they could attribute revenue to leads and accurately measure their ROI
2
Mobile Opportunity

For Auto Repair related inquiries, mobile search has now surpassed traditional desktop/laptop traffic.

  • Designed a responsive mobile-friendly microsite with convenient touch screen navigation and hot buttons for quick contact
  • Optimized mobile bid adjustments to ensure that Mister Transmission Red Deer would always be found when users were searching from mobile devices
3
Banner Ad Creative

Featuring banner ads in the Google Display Network is now more important than ever for national brands.

  • Designed a custom set of Display banners with local franchise information
  • Delivered banners ads specifically to customers who are deciding between service providers
  • Used Search Companion Advertising to show banner ads to users based on the intent of their search queries

The Results

Cost per Lead
Ranges Between
$15-$27
Each
Month
Monthly Leads
Generated
30-40
Monthly Budget
$750
Leads
Generated
75%
Come From
Mobile Devices
Mobile Leads
Conversion Rate
26.15%
Industry Average
8%
Customer is noticeably busier since the campaign began.
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